We first went to Latitude festival in 2011 and had the time of our lives; music, comedy, fun and laughter it had everything. So we went again the following year and it was just as good again so it became an essential part of our summer. I think what we loved was it felt like we were stepping out of society for a few days to spend time in a community of like minded souls unconstrained by convention. When we reluctantly re-entered the real world on the Monday morning we’d reject its values, preferring those of the world we’d just left. We would start looking forward to the next festival immediately, ‘only fifty one weeks…’ I have spent some of the best days and nights of my life at Latitude festival and hoped I would do so forever. But this weekend the festival was held just half an hour away, we didn’t go and have no regrets.
So what changed, was it us or was it them? Maybe a bit of both. We’re certainly a decade older now, days of
exercise and nights of madness take more of a toll but we know how to pace
ourselves, in every sense. The festival
gets more expensive every year which you’d expect, I can just about deal with
paying £500 for the weekend for two of us but there needs to be a line up that
backs this up and this year it just doesn’t.
I know there will be plenty of people for whom Lewis Capaldi and Snow
Patrol are a musical orgasm but for us they have the opposite effect. But there
have been other years where the line up hasn’t been anything to get excited
about but we’ve gone anyway and had a great time but at £500 its now a bit of a
risk. I get that a modern festival needs to make a profit, I understand I’ll be
paying over the odds for anything and everything I choose to buy. I might not like it but I accept it’s what
has to happen for a festival to take place, I buy into it and play my part, but
I have a right to expect value for money.
I think that’s the point, value for money, for the last few
festivals we just haven’t been getting it from Festival Republic. Forget the musicians and comedians they
choose to book because everyone likes their own thing, what constitutes VFM for
me might leave the new average Latitude goer thinking ‘WTF?’ which is how it
should be. I’m talking about all the
other little things that make up festival life, many of these being the basic
things that we need to exist through four days and nights in festival land. I can tolerate paying too much money for food
but I should expect it to be edible and it hasn’t always been, also I don’t
deserve to feel ripped off which I have been numerous times over the years. As for beer, Jesus Christ that is just
daylight robbery, last I heard it was six quid for a warm pint of watered down
lager, its outrageous but people pay and consume it, because that’s what you do
ain’t it? No wonder people take
drugs… But as we’ve established, I can
live with this. What FR has denied us in
recent years are the simple things; adequate working toilets, at times running
water and above all else, space.
The beginning of the end was the appearance of “Luxury
Loos”. With this FR was showing it was
possible to have something decent on which to shit but we’d have to pay extra
for the privilege. Just fuck off! I find the very idea offensive, on every
level, it’s like taxing a turd. If
you’re the kind of person who will pay bog tax without thought then we aren’t
ever going to be friends. Now luxury
loos have become a fixture, there is no incentive for FR to maintain the stalls
the rest of us have to use, if they are failing then more punters will pay up
for the posh bogs. Now it goes way
beyond that, there’s Pink Moon camping and even Latitude luxury where you can
pay more cash and enjoy a different festival experience to the rest of us. As I get older I could potentially be tempted
by these options but on the other hand it all goes against the festival ethos,
it creates division, it isn’t what a festival should be about.
I suppose this brings me to my main gripe, what has most changed
about Latitude is the audience, nowadays the people aren’t necessarily music
fans. Latitude was always dubbed the
middle class festival and FR have definitely been keen to exploit this. The location is perfect, close to the Suffolk
coast where posh London likes to spend its weekends, it has become the festival
of choice of public school kids and their parents. They are not here for the music, they are
here to see and be seen because that’s what the cool people do. This group of people have slipped through the
gates and slowly taken over and become the majority, just like their own
nightmares of immigration. These people
don’t want to sleep in a tent, if they are not paying extra for luxury then
they arrive in a campervan.
Over the years the space taken up by posh camping and
campervans has grown and multiplied and swamped the spaces where the ordinary
campers once dwelt. Family camping has also
stretched and taken ground and judging by the space that’s left, far more than
is actually needed. The areas left for
‘general camping’ have reduced to a fraction of what they were a decade ago,
hence those of us wishing to use it are battling for space. So we end up corralled together; no space, dodgy
toilets and inconsistent drinking water while on the other side of the metal
fencing we can see people with too much of everything. To add to the insult we now have to camp way
back adding miles to the legs over the weekend.
To get to and from the arenas we have to walk through a corridor of
steel behind which are the camper vans and posh tents. Latitude has become gentrified, they don’t
want us anymore.
There lies the truth, we’d been gradually marginalised bit
by bit over the years but the last two festivals we’ve been made almost
unwelcome. It’s like “Okay come if you
must but camp out of the way and behave yourselves, don’t annoy the beautiful
people”. The small stage hosting Indie
bands has gone as has much of the festival’s diversity, the old tag line “More
than just a music festival” has also disappeared, now it really is just another
music festival catering for people who just listen to radio 2 and even then
it’s just in the car. These are people
that don’t know how to party and it’s their kind that runs the world. In the beginning when you entered Latitude
festival you were taking a break from the real world but now its encroachment
is obvious and it’s waiting to grab your cash.
The festival as we knew it is gone never to return but I still hope we
return to Henham park, all it would take is the right band or musician and we’d
definitely be tempted.
Have I missed Latitude this year? If we had tickets this year Little Simz would
have been my one and only “must see” artist, followed by Groove Armada in the
Big tent and that’s potentially a very good Saturday night which in hindsight I
would like to have experienced. But that alone does not give me value for
money. In the beginning the Latitude
experience was a magical weekend from beginning to end but the last couple of
years it had become a few magic moments amongst a lot of physical toil. But I am sitting here now thinking back to
past festivals and remembering wonderful, beautiful, emotional experiences and
I hope I’ll experience the like again.